With all the broad macro economic shifts, startups are pursuing their core markets much differently in 2023 than in 2022. To illuminate those trends, I’ve constructed a brief, 28 question go-to-market survey here..
My goal is to understand how startups have evolved their sales, marketing, customer success, and cash management from the go-go days of early 2022 to 2023. Then to publish the results & answer questions about them at an upcoming Office Hours.
- Have sales cycles lengthened or shortened?
- How have gross-margin adjusted paybacks changed?
- How has the burn multiple changed?
With this data, we should be able to draw some broader conclusions about the shift from growth to efficiency & determine if the buyer behavior changes in the private market parallel those in the public market.
If you complete the survey, I will share with you the anonymized raw data so you can perform your own analyses. If you have questions, just message me on Twitter or send me an email.